NBC Sports Rotoworld on Colston Loveland

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Loveland, who logged the highest tight end route rate in the league and somehow still did nothing. I would not expect that to continue, but it does look like the offense isn't built around him. If anything, the offense is built around the ground game
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Positive signalRole

Loveland's 89% route rate didn't translate to targets in run-heavy Bears offense.

Loveland logged the highest tight end route rate in the league at 89% in Week 1 but generated only 8% target share and 10% air yards share, with just 13% first-read target share. Despite elite route participation, the Bears offense isn't built around him; the offense is built around the ground game with two 100-yard rushers and five rushing touchdowns. Loveland's elite route rate without corresponding target volume suggests limited upside in an offense prioritizing rushing.

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