Lower than market; Alvin Kamara comp suggests volume without efficiency.

JJ Zachariason is 'a little bit lower than the market on Kyron Williams this year' and was also lower on him last year. While Williams played above expectation based on ADP last year, the Rams' offense dominated and Zachariason doesn't believe that level of offensive dominance can be banked on year over year. The backfield split with Blake Corum is expected to be more even, with Williams getting the most important touches (goal line, receiving), but the overall volume picture is less favorable than his ADP suggests. Kyron Williams' scary comp is Alvin Kamara from last year (year nine for Kamara vs. year five for Williams). Overall ADP, positional ADP, and market scores are very similar. The comp speaks to what could happen with Williams in terms of effectiveness and efficiency not necessarily being there, but him being a volume getter, which has been helpful for him in fantasy. Market score does not hate Kyron Williams, which is why Zachariason has been on the edge about putting him as an avoid.