0:00Zay Flowers has a real chance to have a career year in year four of his of his NFL career here. Per route wise as he's
0:06coming to the NFL, he's he's up there in the same territory as like Malik Nabers and Drake London.
0:12>> Look at the release.
0:13>> There's your separation.
0:14>> Great route.
0:15>> Stutter and go, gets by clean.
0:16>> That is unbelievable.
0:17>> May be the greatest catch I've ever seen.
0:22>> Zay Flowers, who you mentioned, had a really productive season. I was actually surprised when I went back and I looked.
0:27I was like, "Wait, he had 1,200 yards last year?" I did not I did not see him as a 1,200 yard
0:32receiver.
0:33118 targets, just 86 receptions. Didn't even crack 90 receptions. 86 receptions, got 1,200 yards, five touchdowns.
0:4172.9% catch rate. This again, career highs across the board in terms of targets, receptions, yards.
0:48Not touchdowns, but but in terms of catch rate as well. So, yeah, really great season from Zay Flowers. And while I was looking at his
0:58counting stats, that surprised me. But then when I looked at his reception perception stats, too, that also really surprised me because he has made
1:07significant, you know, gains when we're talking about man press scores to the point now where I'm like, "Wait a second, is this the same guy?" So, I
1:15went back and I looked and yeah, man, this guy Zay Flowers has made some significant gains, especially when we're talking about man press scores.
1:22>> Yeah, man. I mean, to your beginning point there, like Flowers, I think it's underrated just how productive he's been since he entered the NFL. And
1:32you know, he's sixth in the NFL last year in yards among wide receivers, which I know a lot of that came in week
1:3818. Just cuz it didn't count in your fantasy football championships doesn't mean like literally doesn't mean anything, especially because both those
1:45teams, Pittsburgh and Baltimore, were trying to get into the playoffs in that game. That was like a win-and-in situation. So, even though it does like,
1:52well, it doesn't count for it's it's still Zay Flowers wasn't not trying or you know, whatever. Like it was it just is random that it happened in
2:00week 18. He did kind of he started massive and he ended massive cuz his week one was incredible. So again, sixth
2:05in the NFL among receivers in yards last year. Since he entered the league in 2023, he is 10th among wide receivers in
2:13receiving yards and he is 14th in yards per route run.
2:18He is just behind guys who are pretty universally regarded as better than him, Drake London and Malik Neighbors. And he was third in the NFL in yards per route
2:27run last season. That was despite Lamar Jackson missing time and if we can be honest, not playing his best upon his return
2:34even when he was out there. Like Lamar had some of his worst games when he got back.
2:40From a statistical perspective, like advanced metrics perspective. So that was all this all that chaos going on and Zay was still really productive on a per
2:48route basis. Like he's just been again, he's been really good, he's been useful, he's been durable and at times dynamic.
2:56And you know, honestly, this was like a I looked at all that. I didn't look over the charting profile. I even looked kind
3:01of had a look in the mirror moment like am I underrating Zay Flowers? Have I not given [laughter] Zay Flowers enough
3:06credit for his evolution? And I think the answer is probably yes. Like I look at where he was in my dynasty rankings
3:12before doing the profile. I was like, you know, I think he probably I'm not giving him enough credit for just kind
3:17of how like good he is if the and if the stars kind of align for him, I think he could have a real massive season this
3:24year. And and the first kind of thing I think we should dispel about Zay Flowers and you know, this is just it's it's
3:32bizarre. I think sometimes it's just it's probably just a size based thing, but I even got, you know, got some comments when I was talking about like
3:40Elijah Sorat as a potential slot receiver, like the guys we were talking about in the Puka segment, like big slot player who could go from an outside
3:48receiver into be that power slot in the pros. People are like, well, what's going to happen to Zay Flowers? in like,
3:52yo, Zay Flowers is not a slot receiver.
3:54He he never has been a slot receiver since coming to the NFL. In 2023, he was in he was outside on 64.3% of his snaps
4:04sampled. He was at 59% in 2024. And then this past year, he took 61% of his sample snaps outside. He was in the
4:11backfield on 8.4%. It's like mostly as a motion option in the slot on 30.6%.
4:17Now, he's definitely an off-ball receiver. He's just a classic Z.
4:20>> Yes.
4:21>> And I think that's been consistent throughout the course of his entire NFL career. So, he is not a slot player.
4:26He's a Z receiver. He is you know, credit to the Ravens. They've never been one of these teams that is just kind of
4:32you know, whereas we complain about some of the other guys that are these really awesome man coverage receivers get kind of limited and pigeonholed to the slot.
4:39The Ravens have never done that. He has been a Z receiver his entire career.
4:42>> Yeah, and again, it's just you're right. So much of it I think is is based off of his size. He's obviously
4:49a pretty slight player.
4:51But, yeah, I mean, he's been primarily an outside wide receiver his entirety of his NFL career. Now, that being said, man, he was not great
5:01on post routes, but really good everywhere else. Again, his profile is just so impressive.
5:08And and to your point, just not I don't think we've paid enough attention to him. But again, he's just been really
5:14really impressive.
5:15He's been plus 80% last year on the dig, curl, slant. So, he's great on in-breakers. Again, over 80% success rate on the dig, curl, and
5:27slant. So, anything on these in-breakers, Zay Flowers is absolutely winning.
5:32>> Zay Flowers is absolutely winning on these in-breakers. And I think that's just especially the intermediate area, which ironically again, we were
5:39just talking about this with Puka Nacua.
5:41Like he's the almost like the route tree looks really similar if you just lay the two out next to each other.
5:47Like 20% dig routes, 9.8% out routes. Really good success rates on both of those routes as well. Like he's able to be targeted a lot in those
5:56intermediate areas and he doesn't run a lot of just pure vertical patterns. So, you know, he's kind of like the pint-sized version of this receiver
6:04archetype. If you just forget about the fact that he weighs 180, you know, something pounds. You just line his his his his snap, you know, numbers, his
6:15alignment data, and his route tree, you would think like he Why is he not Amon-Ra St. Brown? Why is he not Puka
6:23Nacua? You know, it's just again, he's a little bit smaller than those those two guys, which I do think matters. The
6:29other thing I think he's really One thing he's improved on and one thing he's been really consistent on, and then before closing it, I want to talk about
6:36where he really took a big step last year and where I think this is instructive going forward, but on the point about him, you know, kind of where
6:43I think he's gotten a lot where where some some things he's he's really cleaned up that he's not gotten credit for. Like if you go back and read his
6:49prospect profile in Reception Perception, Zay Flowers kind of talked about him as a little bit of like a mistake-prone player. And I think that
6:56really came kind of came to pass for most of his NFL career.
7:01You know, he's made a lot of bonehead plays, especially early on. Like remember, believe that was his rookie year, right, where he fumbled across
7:09into the like when trying to go into the end zone in a playoff game against the Kansas City Chiefs when the Ravens were
7:14like the best team in the league in 2023.
7:17That was obviously a big problem there, but he's kind of cut down on some of those mistakes. Like he'll have a fumble
7:24every now and again, but he doesn't really drop passes as much as he used to. He only dropped a pass on 1.6% of
7:30his sample targets. He caught three of four contested passes.
7:34He's been really kind of more consistent at the catch point than prior seasons. He hasn't made some of these big mistakes as much as he
7:42did previously. I think he's cut that out, which is you know, a good part of his game. The other part that I he's
7:48just been so good at and I think doesn't get enough credit for this.
7:52He has been flat out flat out one of the best zone beating receivers since he entered the NFL. I mean, you look at his success rate
8:02versus zone coverage, it goes 85% as a rookie, 84.2% in year two. This past year, 85.4% success rate versus zone coverage. That
8:13is a 92nd percentile mark.
8:15>> Wow.
8:15>> So, he has been over 84% in all three NFL seasons. He's been a top the league in this mark. And I think what's really
8:22impressive, James, about this year is it his screen route rate really it's it's still above average at 4.9%. Like he does get a more screens than usual.
8:33That being said, like that's a much lower route rate than normal in 9% in 2023, 12% in 2024. Like he's
8:43not really used as a Mickey Mouse receiver as much anymore. And he's still maintaining these really, really excellent success rate versus zone
8:51coverage numbers. I think he does not get enough credit for how good he is at settling into zones and creating these reliable windows, particularly in
8:59the intermediate area of the field.
9:01>> Only 16% route participation on the slant route, too. So, again, when you're talking about the screen route coming down, the slant route, I believe
9:09saw a little bit of an increase, but it's just not as again, when we're talking about these layup routes for Zay Flowers
9:18it's a lot less than you would think.
9:21You know what I mean? So, he's he's out there working, man. Like again, 20% route participation on the dig route.
9:27That's impressive. Nearly 10% on the out route. So, 30% in that intermediate area of the field.
9:35Again, this is stuff with Zay Flowers that you knew that he could do, but when again, when you're looking at his 2025
9:43profile, Matt, I I just I've I'm really impressed with his growth as a player.
9:49>> I agree with you completely there. And And where he didn't have as many screens, you mentioned like the slant route, curl route, and dig route all
9:56went up. Like more just traditional wide receiver routes. And so I mentioned I wanted to talk about the area where I
10:02thought he really took kind of the most critical step forward in year three. And as he heads into year four in a new
10:08offense for the first time, I think this is really important. Like this is the most important note in Zay Flowers' profile. Like he's always been a really
10:15good man coverage receiver. 72.5% success rate versus man coverage this past year. That's a 73rd percentile mark. And it's pretty consistent with
10:24the course of his NFL career. 71.3% as a rookie, 72% this last year. Like he's kind of always been in that ballpark.
10:31>> Yeah.
10:31>> But the note that really matters here is this 75% success rate versus press, which is a 76th percentile score. That
10:39is up from 70 or 62.9% as a rookie and 70.8% in year two. Steadily going up. And that was all while facing a higher percentage
10:49of his routes against press coverage.
10:51Zay Flowers. And why I think this matters is because we read off all those stats at the beginning about Zay Flowers
10:57and how good he has been from a yardage perspective. Just to recap, sixth in yards last year, 10th since he entered
11:04the league in receiving yards.
11:05>> You know what stat I did not point out?
11:07Touchdowns. Not scored a lot of touchdowns in his NFL career. He's never had more than five touchdowns in an NFL season. I believe it goes five, four,
11:14five is Zay Flowers. So how Zay Flowers really takes the next step and becomes more nationally recognized as a number one receiver, if he can do it, if he can
11:23do it, is he's going to score more touchdowns. And I look at a receiver, and again, when we're talking about this
11:28archetype of players, Amon-Ra St. Brown uh last year, this is a quote from or this is a stat from uh my new colleague
11:36over at Yahoo, Josh Norris. Amon-Ra St.
11:38Brown owned 41.5% of his team's red zone targets last last year. That was number one among receivers. The next closest were Chris Olave and Davante Adams at
11:4830.1%.
11:50Uh St. Brown was also number one inside the 10-yard line at 50% of his team's targets inside the 10-yard line. You
11:57would think like Amon-Ra St. Brown's like a slot guy he's used a lot around the red zone. Well, yeah, they design a
12:03lot for him for sure. They design a lot of these looks to get him free and all that stuff.
12:08However, one area where St. Brown really took a big step forward in year three was as against press coverage. Success rate versus press coverage in year one
12:19for St. Brown was 52%, 68% in 2022, and then 75.6% in year three, not too dissimilar to Zay Flowers, the step he made against press
12:30coverage in year three. And yes, St.
12:33Brown is definitely bigger and a little more sturdy and physical I think of a player overall than Zay Flowers, but Flowers really showed that ability to
12:40get open quickly uh against man press coverage, and that really matters when we get into the tight condensed spaces of the red zone,
12:49certainly inside the 10-yard line, where things are just going to get a little more compact. Like he really took a big
12:54step forward there. So, uh and by the way, Declan Doyle, new offensive coordinator, obviously comes from Ben Johnson's tree. with Ben Johnson
13:01uh in Chicago last year. I know you're skeptical of the 29-year-old offensive coordinator, but again, just schematically shown an ability to make
13:09use of this type of player. I mentioned how Zay Flowers' route percentage chart is very similar to like Rome Odunze's last year, uh Puka Nacua's last year. So
13:18again, I think he's definitely somebody that doesn't have the size profile of an 8-to-10 touchdown guy, but scheme-wise and the way he improved
13:25against, you know, press coverage, this is the path that has to happen for him, I think, to reach that like number one
13:32receiver statistical ceiling is he's got to score a few more touchdowns. And at least we saw some evidence last year that he could improve, you know, against
13:41press coverage, the release moves and everything like that to get into those routes. There's something at least on on tape, I think, that shows that he can he
13:47can do that a little bit better now than he had earlier in his NFL career.
13:51>> Just to summarize what Matt was talking about there in his rookie campaign, 63% success rate on uh versus press coverage, and then it's
14:00jumped, and again, it's it rose up in 2024, and then in 2025, we're looking at a what is it? A 75%
14:09success rate versus press. So, going from 63 to 75%, that's a 12 percentage jump.
14:15It you just I again, you know, if you're familiar with RP, you realize that's a significant jump.
14:22>> Mhm, that's big.
14:23That's big.
14:24>> That's a That's big and chunky, you know what I mean? So, especially over a two-year sample, um Zay Flowers has clearly worked on
14:31that, uh and his release package, I think, has allowed him to again, as Matt said, separate quickly. So, 75% against press, that that is
14:41Hey, man, we can work with that. You know what I'm saying?
14:43>> [laughter] >> That is something that's pretty good.
14:46Um so, yeah, a very impressive growth, I think, from Zay Flowers. Um and by the way, I know we've been talking about all
14:52this like short intermediate He's separating quickly, you know, uh intermediate area of the field.
14:57Listen, man, 68% success rate on the nine, okay? Like, he's still like, >> [laughter] >> the guy's still getting is an absolute
15:03stud, absolute baller when when they ask him to go over the top. So, uh Zay Flowers is again, one of these players
15:11where I wasn't sure where he was going to go after his second season. And now in his third season, we have seen such
15:19tremendous growth. I just I'm impressed.
15:21I'm impressed. And and to your point, Matt, I was certainly one of these guys who have underestimated his production and his growth as a player. And I I will
15:30I will quickly fix that problem moving forward, for sure.
15:34>> He's a He's so interesting this year.
15:37Certainly in fantasy, too, just because I mean, listen, we're getting slowly closer and closer to maybe when my therapist is going to allow me to talk
15:46about Rashod Bateman, but still not quite there yet. Bateman though, right now, you know, they're doing the typical off-season thing where they're like, you
15:53know, we're we're really we believe in Bateman. So, we'll see. Maybe I'll Maybe I'll I'll talk I mean, by the way, I say
16:00they, I mean the Ravens. They're talking him up as their clear number two receiver. They brought him back.
16:05>> Yeah.
16:05>> And like I like Elijah Serratt. They obviously draft Jacoby Lane, who's a sacrificial X, in my opinion. Demonte S Walker is
16:13also there as a sacrificial X, but Yeah, I just think like you look at Flowers more and more, his route chart just maps
16:20really well to this style of offense, and I think, you know, he's just the by far the most proven player, not just in
16:26the wide receiver room. I mean, shoot, even even the tight ends, like it's like Mark Andrews is back. Like and and and
16:32okay, I don't know what that means, but Yeah, if if this offense is going to is going to be good this year, like I
16:38think Zay Flowers has a real chance to have a career year in year four of his of his NFL career here. And I I think
16:45he's I do think he's kind of settled into being an underrated receiver who definitely does not get I mentioned, like per route-wise since he's coming to
16:52the NFL, he's he's up there in the same territory as like Malik Nabers and Drake London. And you will find probably zero
16:58people that would, you know, that would put Flowers in that category, but and I mean, I listen, I I like I like
17:05Nabers and London more than Drake than than Zay Flowers, [laughter] too, okay?
17:08I'm not When they're healthy, like I like those guys better than than Zay Flowers, but his his production and I think his RP
17:15profile is a little bit better than it kind of gets credit for and no question that he um is is someone that is set up really
17:23well if Declan Doyle and this offense clicks.