Williams' usage improved dramatically mid-season; should maintain efficiency with new OC.

Pat Fitzmaurice identifies Jamison Williams as a league winner, noting he averaged exactly six targets per game last season and finished with 1,117 yards—raising the question of what he could do with 7-7.5 targets per game. The Lions passing game is polarized: Amon Ra St. Brown gets his, Sam LaPorta (dealing with herniated disc, missed significant time) is the second option, and they don't use Isaac Nauta much. There was a big shift in Williams' usage last year; head coach Dan Campbell yanked the play sheet from offensive coordinator John Morton midway through the season. With Morton calling plays, Williams was used as a go-route guy running deep routes but not making many catches: 2.6 catches and 44.4 receiving yards per game. After Campbell took over, Williams averaged 4.9 catches and 84.7 receiving yards per game, running more crossers and easy pitch catches to get into space and use his wheels after the catch. From week 10 on, he was WR9 in half-point PPR, less than a point per game behind teammate Amon Ra St. Brown (considered a slam-dunk first-round pick). Now that Campbell has seen what Williams can do with proper usage, they won't go back to using him as just a go-route guy, even with new OC Drew Petzing. The usage should stick. Williams is being undervalued and could have a big impact.